Are you our Performance Content Marketeer?

Do you love strong copy? Absolutely.
But do you get even more energy from seeing that copy rank in Google, convert in HubSpot and deliver measurable results through ads or social campaigns? Then we need to talk.

ShowTex is not looking for a traditional copywriter. We’re looking for a performance-driven content marketer who connects words with data, search intent and conversion. Someone who doesn’t just write, but optimises, tests, analyses and improves. 

LET US INTRODUCE OURSELVES

You know those drapes that define a theatre? Or the scenic fabrics that create a mood on stage? That's ShowTex.

We design, manufacture and install flame-retardant textiles and innovative suspension systems for theatres, events, museums, exhibitions and spectacular productions worldwide.

You’ll find our offices across Europe, North America, the Middle East, South Africa, Asia and Australia, but your home base, which is our headquarters, is located in Burcht, near Antwerp (Belgium). From there, we support an international network of marketing colleagues.

YOUR DREAM JOB IN A NUTSHELL

PERFORMANCE COPYWRITING

• You write conversion-focused copy in Dutch and English. Not just any copy, but convincing pages that perform and generate leads.
• You base your content on search intent, buyer journey, data and clear objectives.
• You optimise existing content based on analytics.
• You test headlines, CTAs and angles, and adjust where needed.
• You understand how a text should feel and also how it should perform.

SEO & CONTENT ANALYTICS 

• You conduct in-depth keyword research and analyse competitors and search behaviour.
• You translate insights into clear content briefs and strategic content plans.
• You monitor rankings, traffic and conversions.
• You spot patterns and continuously optimise, as content is never truly “finished” for you.
• You know SEO is not a checklist. It’s a long-term strategy.

SEA & SOCIAL ADVERTISING

• You help set up, analyse and optimise Google Ads campaigns.
• You work with Meta Business and LinkedIn advertising.
• You test ad copy, audiences and funnels.
• You think in terms of ROI, CPC and conversion rates.
• You connect advertising data back to content optimisation.

TOOLS & AI

• You feel at home in HubSpot and marketing automation platforms.
• You work confidently with GA4, Search Console and Google Ads.
• You enjoy experimenting with AI tools to work more efficiently.
• You know how to write strong prompts.
• You stay critical of the output and always protect the human tone.
• For you, AI is an amplifier. Not a replacement.

COACHING & COLLABORATION

• You coach marketing colleagues worldwide who create content for their local markets.
• You help them write better, optimise smarter and use tools more effectively.
• You make SEO accessible and easy to understand.
• You connect people and ensure we maintain one recognisable brand voice worldwide.

CURIOUS HOW WE SEE YOU?

TRAINING AND EXPERIENCE

• You have experience in writing, SEO, SEA and analytics.
• You understand how content contributes to lead generation.
• You have worked with tools such as HubSpot, Google Ads, GA4, Meta Business or similar platforms.
• You write and speak Dutch and English fluently.

PERSONALITY AND SKILLS

• You combine analytical thinking with creativity.
• You enjoy creating, testing, measuring and improving.
• You collaborate easily, communicate openly and celebrate team success.
• You work in a structured and organised way.
• You don’t wait for instructions; you figure things out and think in solutions.
• You see feedback as an opportunity to grow.
• You translate complex topics into clear, engaging stories.

WHAT’S IN IT FOR YOU?

ShowTex is not just an ordinary company. We never say "impossible" and will always team up to find the best solution to just do it. This mindset has kept us at the top of a very competitive industry for over 40 years.

And what about you? 

• You get a front-row seat in this unique story and join a passionate team that makes ShowTex the industry reference every day.
• You work together with dedicated colleagues all over the world.
• Working close to home in the headquarters of a world leader? You don't get that opportunity every day.
• Your workplace is 'where the magic happens', so when you take your friends or family to a theatre, concert, amusement park or museum, you will more than once say "Look, we worked on that".
• There's no I in ShowTex. Besides creativity and innovation, we take teamwork very seriously. We always think about the best solution together and take immediate action.
• Above all, stay yourself, because it spices things up! With 39 nationalities and 43 languages, diversity and inclusion are part of our DNA, not buzzwords.
• You enjoy flexibility, a healthy work-life balance and plenty of room for learning and development. On top of that, you receive a fixed monthly salary and some nice extras. 

CONVINCED YOU’RE THE RIGHT PERSON FOR THE JOB? LET’S TALK!

Send your resume and cover letter to jobs [at] showtex.com and who knows, our somewhat quirky marketing colleagues might welcome you to their team.

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